It’s as simple as this: “Don’t cheap out on your print products!”
As I stated before, your print products are an extension of you and your business.
You want to make a good impression on people and one of the easiest ways to do that is by paying attention to the small things: Your Print Products.
Can I get a general idea of what kind of company you are by looking at your print products? Do they reflect your brand? How about your company’s personality?
By looking at your business card I automatically get a vision of your company. The design, the feel, the weight. All of these things matter when trying to get someone in the door.
A Quick Example?
A trendy boutique owner and an attorney could realistically have the same business card. All the card really does is give us information to take with us.
They both could easily swap out logos and update the phone number and address. It’s still a business card.
But here is the problem. It’s not as effective as it could be.
If the boutique owner had a matte finish card with pops of color, bold fonts, and spot UV coating, I could easily get an idea of what to expect at their store.
The same goes for an attorney. Your business card should reflect your brand.
It’s time to stand out from all the other business cards, postcards, and brochures that people receive everyday. Invest the time and get creative with your brand. Don’t be afraid to push the limits and be different through design and material.
Let’s make them remember you.